Communication: A Key to Democratizing Sustainability and Building Trust

January 9, 2025

10 Billion Solutions Marks Its 5th Anniversary by Expanding Services.

2025 is shaping up to be a year of political, economic, social, climate, and technological disruption. The speed and unpredictability of changes will test the resilience of democracies, institutions and businesses alike. In this context, responsible and transparent communication about the access and management of resources — such as energy, housing, water, and food — and means of production becomes an essential tool for strengthening trust and fostering leadership.

According to recent surveys, public trust in institutions is falling. For the Edelman Trust Barometer 2024, an institution is trusted when more than 60% of respondents say they trust it. According to the latest survey, only businesses pass the trust threshold (63%), followed by NGOs (59%), while governments (51%) and the media (50%) follow far behind.

Business and non-state organisations now emerge as key actors in addressing global challenges, with the potential to lead solutions that transform uncertainty into opportunities for all.

Better communication to build trust

Raising to these challenges, 10 Billion Solutions, an international agency with offices in Spain and France, is expanding its range of services in climate and sustainability communication. The agency, which marks its fifth anniversary this year, is championing communication and training as strategic tools not only to solve problems but also to create new opportunities for leadership and trust.

As described on the agency’s new website,10 Billion Solutions’ expanded service offering includes the design of communication strategies and multimedia content production, as well as the conceptualization and comprehensive coverage of events. Additionally, its Academy provides training in moderation, public speaking, media interviews and tailor-made courses for groups and individuals; while its new micro-consulting service allows organizations to address specific challenges quickly and efficiently. These solutions are designed to help businesses and organizations showcase their positive impact and lead in a constantly changing world.

In nearly five years of operation, 10 Billion Solutions has worked with top-tier clients such as Iberdrola, Allianz, ISO, the United Nations, and the European Union. Its communication projects span key sectors such as energy, finance, construction, and mobility, standing out for its ability to manage both ambitious initiatives at the international level and concrete projects at the local and national levels.

Statement from Mariana Castaño Cano, Founder & CEO:

“Addressing the climate and sustainability challenge is our best opportunity to protect and improve the lives of all people. At 10 Billion Solutions, our commitment is to help the organizations and companies we work with seize that opportunity to enhance their positive impact while building resilience in an unpredictable world.”

“After five years of helping organizations communicate clearly and effectively about climate and sustainability, we have expanded our service offering because we recognize the need to democratize sustainability and strengthen trust in institutions, both governments and businesses. At 10 Billion Solutions, we are strengthening our capabilities to collaborate with more clients and partners, helping them communicate what they are doing and why they are doing it. This allows them to reach more people, build trust, and inspire others to align with sustainability goals and take advantage of the new opportunities in today’s rapidly changing world.”

Mariana Castano Cano prepares set for a video production in NYC in 2024 Credit 10 Billion Solutions Christophe Rousse
Mariana Castaño Cano at a video production set during Climate Week New York City, in 2024. Credit: 10 Billion Solutions / Christophe Rousse

About 10 Billion Solutions

Founded in 2020, 10 Billion Solutions is an international agency specializing in climate and sustainability communication. With offices in France and Spain, its multidisciplinary team works in English, Spanish, and French, combining expertise in journalism, international relations, corporate communication, marketing and multimedia production with a vast expertise in communicating around sustainability and climate related issues.

Media Contact

Mariana Castaño Cano
Founder & CEO
mariana@10billionsolutions.com
www.10billionsolutions.com

Mariana is available for interviews and to provide more information about the new service offerings and opportunities in climate and sustainability communication.


Header photo: Sign of hope at COP28 in Dubai, UAE, in 2023. Credit: 10 Billion Solutions / Rosa Castañeda

Share us:

more news

53572044987 fe9e42ffb7 k

7 Essential elements for creating relevant content

Creating relevant and impactful content is essential for any brand that wants to stand out in a crowded marketplace. In a world in which consumer attention is a precious and scarce commodity, content that resonates and connects with the audience is key to success.

Read More >>
rs=w 1280 (3)

Electric Flame Lights Up the Future of Sport

Less than a week into the Olympics and Paris might have already set new records. Striving to be the most sustainable Olympic Games to date, the City of Light is illuminating the path towards more environmentally conscious international sporting events. 

Read More >>
Tell Your Story. Inspire The Future
Skip to content