Tools and strategies for organisations that want to lead the transformation

Why climate communication is a key part of the sustainability agenda

In a world where climate change and sustainability are at the centre of global debate, knowing how to communicate clearly, authentically and strategically is not a luxury: it is a necessity. It is no longer enough to have data or ambitious commitments. Organisations that want to make a real impact need to translate their climate action into stories that connect with their audiences, inspire confidence and mobilise different audiences.

The current challenge: communicating with impact in times of information overload

We live in an era of information saturation. Audiences are exposed to thousands of messages every day and also face phenomena such as climate misinformation. Overcoming this barrier requires much more than publishing figures or statistics. It requires strategic communication that combines data with emotional storytelling, powerful visuals, accessible formats and a focus on shared values.

The good news is that there are clear tools and methodologies to enhance communication on climate and sustainability, increasing the impact of corporate or institutional initiatives, campaigns and projects.

1. Master your message: clarity and strategic storytelling

It all starts with understanding who your audience is and what they need to hear. This involves:

• Clearly defining your purpose and communication goals.
• Building a powerful narrative framework where your messages are consistent and memorable.
• Translating technical language into accessible terms without losing rigour.

Strategic storytelling helps your message resonate with different audiences, from customers to policy makers and local communities. This is especially important when dealing with complex issues such as climate change, where understanding can benefit from well-structured and empathetic stories.

2. Practical tools for climate communicators

Public speaking workshops

Learning to speak in public with confidence and authenticity improves your ability to present projects, lead meetings and represent your organisation at key events. A clear and confident message amplifies your credibility.

Moderation training

In many dialogue spaces, such as panels and conferences on sustainability, effective moderation is crucial. This type of training enables you to guide complex conversations, manage time and ensure that multiple points of view are expressed in a balanced manner.

Media training

Preparing to interact with the media helps you convey strategic messages in interviews and public appearances. Here, the focus is on communicating clearly, responding under pressure and connecting emotionally with diverse audiences.

3. Combine training with consulting to accelerate results

Training gives you tools, but combining it with strategic consulting can make the difference between a good campaign and one that truly changes perceptions and generates results.

Strategic communication consulting allows you to:

• Analyse your organisation’s specific communication challenges.
• Develop narrative frameworks and key messages aligned with your sustainability goals.
• Integrate 360 communication (digital, press, events).
• Design campaigns tailored to specific audiences and contexts.

In addition, micro-consulting sessions offer quick, specialised support to address specific challenges, such as preparing a presentation, designing a persuasive pitch, or improving the visibility of a climate campaign.

4. Measurable and sustainable: communication strategy for real results

An effective communication strategy not only generates visibility: it builds trust, fosters partnerships, and positions your organisation as a leader in sustainability. Incorporating impact metrics (such as engagement, media coverage, sentiment, and conversions) allows you to make data-driven decisions and adjust your approach in real time.

This strategic vision is not just good communication practice: it is a competitive advantage in today’s context, where stakeholders, investors and citizens value transparency and authenticity.

Communication resources for climate and sustainability professionals

In addition to our consulting services, at 10 Billion Solutions Academy we share practical resources to support the work of communication professionals, institutions and organisations working in sustainability and climate change.

Among these, the 2026 Sustainability and Climate Calendar stands out, a tool designed to plan content and strategies throughout the year, aligned with the main milestones of the international climate agenda. A useful resource for anticipating, organising campaigns and avoiding improvisation.

Download it here.

In our Academy section, you will also find articles and guides on strategic communication, storytelling and sustainability, such as this analysis of the difference between informing and communicating, designed to help you craft messages with greater impact.

What we can do for you

At 10 Billion Solutions, we help you transform the way your organisation communicates about climate and sustainability. We offer:

• Strategic communication consulting to build coherent narrative frameworks and campaigns.
• Personalised and practical communication training: public speaking, media training, moderation and more.
• Micro-consultancies to solve specific challenges and develop concrete solutions tailored to your needs.

If you want to boost your impact, communicate authentically and lead the climate agenda with a solid strategy, write to us or book a micro-consultancy session.