Global Mobility Call: Driving Sustainable Mobility Forward

January 17, 2025

Client: IFEMA Madrid
Project: Global Mobility Call, congress on sustainable mobility; first edition
Collaboration Period: 2021–2024

Background: preparing the first edition of a conference on sustainable mobility

Global Mobility Call (GMC) is the leading congress on sustainable mobility, uniting global leaders, policymakers, and industry experts to shape the future of transportation. Since its inception in 2022, 10 Billion Solutions has played a pivotal role in organizing and promoting GMC, particularly focusing on its international communication and visibility.

Key contributions of 10 Billion Solutions

The First Global Mobility Call (GMC)

The first edition of the Global Mobility Call marked a key milestone for both 10 Billion Solutions and IFEMA. It was the first event of its kind in Spain, created as a platform for global dialogue on sustainable mobility. The collaboration between 10 Billion Solutions and GMC helped establish the event as a leader in the field, aligning with Sustainable Development Goals (SDGs) and the Paris Agreement on climate change. This initiative brought international recognition to IFEMA and positioned GMC as a central forum for sustainable mobility discussions.

The partnership showcased 10 Billion Solutions’ expertise in international event strategy and sustainability. For GMC, the inaugural edition established its importance as a vital meeting point for global leaders, creating a legacy for future events. This collaboration also put the spotlight on IFEMA Madrid as a hub for innovation and sustainability, not only in Europe but globally. Organizing the first edition during the pandemic presented significant challenges, but despite a demanding post-lockdown environment, the event was successfully launched, adhering to all health and safety protocols.

GMC at Expo Dubai (January 2022), an event still organised in a post-COVID-19 context.

Strategic Actions and Outreach

To ensure GMC’s success, 10 Billion Solutions implemented a comprehensive communication and strategy plan. This included:

Strategic advisory services: Developing communication strategies to achieve international visibility, identify opportunities, and align narratives with global sustainability themes.
Media partnerships: Establishing collaborations with international media outlets to enhance coverage and engagement.
Roadshows and events: Organizing presentations in cities like Dubai, Rome, Lisbon and Paris to promote GMC and engage key stakeholders globally.

Each of these initiatives not only amplified GMC’s visibility but also demonstrated its potential to shape the global mobility agenda.

International Presentations

These international presentations took place in Dubai, Rome, Lisbon, and Paris, increasing GMC’s European visibility. Events were also held at COP conferences in Glasgow (UK) and Sharm El Sheikh (Egypt), connecting sustainable mobility and climate.

Key Responsibilities:

Event design and production: developed event narrative and script, handled logistics, and coordinated with embassies, ICEX, or IFEMA delegations in each location.
Speaker and guest engagement: searched for and advised about speakers.
Provided on-site assistance to speakers, guests, and technical staff.
Media and promotion: created, translated and distributed press releases, and coordinated international media presence and coverage.
Content and networking: conducted post-event interviews with speakers for additional press material, distributed press materials.
Logistics and technical coordination: collaborated with audiovisual teams
Oversaw budget management and detailed post-event reporting.
Produced customised articles tailored to specific media partners and audiences.
Video interviews with relevant personalities in the sector (production and video edition)
Master of ceremonies: Mariana Castaño Cano moderated GMC events at Expo Dubai, Glasgow and Sharm El Sheikh.

Mariana Castaño Cano facilitates a GMC event at Sharm El Sheik COP27, Egypt

Impact on the GMC’s international communications

Over the past three editions, 10 Billion Solutions has played a pivotal role in the success of the Global Mobility Call (GMC), positioning the event as a leading international platform for discussions on sustainable mobility. Our team has been instrumental in organizing and executing impactful events and communications that bring together global leaders, policymakers, and experts in sustainability and innovation. By shaping the event’s narrative and managing every detail, we’ve helped elevate GMC’s visibility and establish it as a key player in the global movement for sustainable transport and smart cities.

Partnering with 10 Billion Solutions means gaining access to our extensive experience in event and communication strategy, logistics, and media engagement. We ensure that every event we manage delivers maximum impact.

Let us help you amplify your brand’s presence, forge meaningful connections, and lead the conversation on sustainability and innovation. Reach out to discover how we can support your next global initiative.

1732044333493 — Images from GMC 2024. IFEMA Madrid

Maria Castano Ramos

Share us:

Other cases studies

Showcasing Commitment for Fast Transition to Clean Energy

Rapid deployment of renewable energy is crucial to tackle climate change. At COP28, governments committed to tripling the installed capacity of renewable energy by 2030—a pivotal step to limit global warming to 1.5°C and secure a sustainable future.

Empowering Youth in Climate Adaptation

Since 2022, 10 Billion Solutions has been working closely with the Global Center on Adaptation, an international organization dedicated to accelerating action on climate change adaptation. Our partnership has mainly focused on providing comprehensive communication services for GCA’s Youth Program, showcasing the organization’s work in mobilizing and helping the next generation of climate adaptation leaders.

Showcasing the Mobilisation of Finance for a Climate-Positive Future

For more than 30 years the initiative has been connecting the UN with financial institutions from around the world to shape the sustainable finance agenda. We’ve established the world’s foremost sustainability frameworks that help the finance industry address global environmental, social and governance (ESG) challenges.